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Mazda 6e Digital
Mazda is entering the electric era with the launch of the their first EV, the Mazda 6e. The launch needed to feel as considered as the car itself.
We developed copy for the product landing page and developed a targeted CRM journey that both showcased the latest in Mazda technology, whilst reinforcing that their legacy of trust and reliability has evolved for electric.
Role: Web and CRM copywriting
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