Gift a Galaxy

Christmas is a big seasonal buying moment and Samsung Galaxy wanted to be front of mind for it. The brief was to showcase not just what Galaxy products can do, but how seamlessly they connect within the ecosystem — all wrapped up in a relatable Aussie Christmas moment.

We landed on a simple, fun idea: what the kids get up to when mum sneaks off to wrap the presents? A little festive mischief and a lot of heart, and Galaxy products woven in where they belong.

Role: Conceptual creative, scriptwriting